A VERY recent experience made me recall this POWERFUL quote: "There are many reasons why so many otherwise intelligent people miss THE POINT. Much of it, I think has to do with the commonly accepted definition of success that says, in essence, you are what you own." - Valerie Young (Dreamer in Residence at www.changingcourse.com).

On the 28th August 2011, for the second time in about 2 months, I woke up suddenly from sleep at about 2 a.m in the morning with a specific thought repeating in my head about the new direction in which I am to continue my work out here. See the last paragraph of this message to find out what it was...

The first time I had this strange experience, I startled my wife by scrambling to my feet (I sleep on the floor - done so since 1994), and spending the rest of the night right into 7a.m getting all my speaking notes (and other materials that I last used in 2004) out from the boxes arranged on top of my loaded book shelf. A week later I began circulating one page flyers introducing a new range of one-hour talks targetted at specific groups - especially CEOs.

Less than 2 weeks afterwards, I got invited to speak to about 16 CEOs who run their businesses at Sherryville Arcade, along Isheri-Berger road, here in Lagos. This was in response to my no-fee one-hour talk offer circulated by the Arcade's manager to all of them, after which a date was agreed. On that very VERY rainy day - Thursday 14th July 2011, I spoke to the CEOs on my topic titled "How To Use Public Speaking - and Web Marketing Systems - For Zero Cost Business Marketing".

When I finished speaking, and during the Q & A session, the CEO of an Advertising support company raised his hand and said something like "Thank you Mr. Tayo. We've really been enlightened  by your talk. Can we know you?"

I understood what he meant. He wanted me to tell them about myself - my background - beyond the stories I had shared with them about my achievements in business, in the course of applying the principles I had spoken to them about.

So, I took a few minutes to "entertain" them with a few details about my time in the University, and my 7 year career in Guinness, leading up to the time I left the company voluntarily, to start my own business.

The second CEO who raised his hand went straight to the point: "Mr Tayo, after you're done here, can you please let  me have a word with you in my office. I'll ask one of my staff to bring you over". Then he got up and left for his office on the next floor, leaving behind a young male staff, who waited till I finished attending to others who wanted to speak with me.

Today, that second CEO is a client. And the first CEO, who asked the question about my background, has also had a meeting with me. During that short meeting in his office, 2 days after my talks, he told me about how he started his fast growing company from his dining table at home, and built it to what it now is, by being prudent in spending and very creative in his approach to getting and serving clients.

Then he gave me a copy of his company's brochure and said "Please take a look at it, and come up with what you think you can do for us, that will help us move to the next level in terms of our how we find new clients".

What's the point of all this "boasting" I'm doing here, you might be asking?

My answer is that I am trying to SHOW you, by sharing this true story, that if you want to WIN new and repeat business from prospects/clients, you NEED to be real, and be percieved to offer useful benefits even before they have to pay you any money.

One of the most effective ways to do the above is through Public Speaking. And if you really want your Public Speaking service to get noticed more readily by a potentially unlimited audience, then you MUST develop and implement a Web Marketing System to promote it, in a way that complements everything you do offline as well.

You can use each of the two strategies I have just mentioned independently. But my experiences prove that you will reap better rewards if you find ways to integrate them, so they complement themselves, and other promotional strategies you employ.

INVITE ME TO SPEAK ON THIS TOPIC

Click the link below to read the promotional PDF flyer I use to introduce the talk I delivered to the above mentioned CEOs.

http://spontaneousdevelopment.com/uploads/wms_psbm_offer.pdf

You can get your club, association, or company to invite me to speak to members who are CEOs, Sales Executives/Officers, Marketing Executives/Officers and others. It goes without saying that it will NOT be a wasted hour. Best of all, you pay NO FEE to listen to me for that hour.

READ  MY NEW PDF EBOOK - ON PUBLIC SPEAKING FOR BUSINESS MARKETING

http://spontaneousdevelopment.com/uploads/There-Are-Different-Types-Of-Public-Speakers!.pdf

SO WHAT NEW THOUGHT WOKE ME UP AT 2.AM FOR THE SECOND TIME IN 2 MONTHS?

I'll be sharing that very important detail in the next set of email broadcasts I will send out during the month. So, please stay tuned!

In the meantime, if you own a business or work in one, you might want to seriously consider adopting the ideas I have shared here. Spend less on tradtional advertising that gets more expensive, everyday, even as it yields less and less returns on investment for most small/medium businesses.

Learn more by reading this article I wrote in 2007 titled "To Win New Customers Repeatedly & Inexpensively, Use YOUR Public Speaking For Business Marketing System!": Click the link below.

http://www.spontaneousdevelopment.com/articles/psbm.htm

Goodluck!

=================

IF YOU WANT TO KNOW WHERE I LEARNT THE LITTLE I KNOW, ABOUT HOW TO BE AN EXPERT-WHO-SPEAKS FOR MONEY, then you need to read the copy block below.

From the year 2000, when I discovered the man behind the www.speakingsuccess.com website, I have learnt so many powerful self-marketing strategies that have greatly enhanced my ability to win valuable customers right here in Nigeria.

His name is Burt Dubin. Today, I represent him as Sole Agent on the African continent for his products and sevices. If you are keen to actualise your FULL potentials, not just as a speaker, but as a human being, you NEED to learn from Burt. Like many he mentors will tell you - Burt is THE MASTER. What could be better than learning from the master himself?

Get started : visit http://www.speakingsuccess.com and signup for Burt's powerful e-course and newsletter. And don't forget to read his articles on marketing! I'll soon be sending out specially prepared materials aimed at helping more people discover many of the useful resources available on Burt websites.

One more thing. You do not want to miss visiting Burt's blog at http://burtdubin.typepad.com/blog/ . Do it now and you'll understand why I so strongly recommend him. Go right now, to http://burtdubin.typepad.com/blog/ !

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Yours in Self-Development!

Tayo K. Solagbade
Self-Development/Performance Enhancement Specialist